Gatecreeper at 191 Toole by Eduardo Cruz.jpg

HOCO FEST

In 2017, Ranch House Media founder Matt Baquet became the director of HOCO Fest, a music festival held annually at the historic Hotel Congress in Downtown Tucson, AZ. Together with some key collaborators, Ranch House Media fully rebranded the festival and produced four editions (2017-2019, 2022), overseeing all aspects including artist curation, marketing, content creation, production management, sponsorships, web design, and publicity.

 

2022

Uncompromising and Aspirational
— Creem Magazine
It feels like HOCO could signpost the future of music festivals the way Tucson could signpost the future of city living.
— DAZED
HOCO aims to foster connection between creative and ambitious minds to build toward a more regenerative future in the Sonoran Desert, which currently sits on the front lines of the climate crisis, water shortages, food insecurity, desertification, and extensive drought.
— Rolling Stone UK (Print)
 
 
 

2019

“The atmosphere of HOCO Fest was part community, part cultural hub, part international.”

- CVLTNATION

2018

One of the US’s most forward-facing festivals
— Resident Advisor

2017

COLLABORATORS:
Design by Collin Fletcher, Lauren Bailey (2019-2022)
Design by Andrew Shuta (2017-2018)
Illustrations by Yu Yu Shiratori (2022), M.M. (2019)
Video by SDVisions (2022), RandomLyfe (2018-2019)
Publicity support from Terra Lopez / Terrorbird (2019, 2022)
HOCO Fest was founded by David Slutes / Hotel Congress (est. 2004)